A clean, conversion-focused storefront for Melita Luxury Skincare, showcasing science-backed formulas made for Indian skin with a simple, glow-first routine.
Melita Luxury Skincare
Melita is a modern Indian skincare brand offering dermatologically tested, vegan, cruelty‑free products formulated specifically for Indian skin concerns such as sensitivity, acne, dehydration, and uneven texture. Its hero range includes the Rice Water & Squalane Gel Cleanser and the Ultra Hydrating Essence, built around effective actives at optimal percentages rather than overwhelming routines.
Melita needed a website that would behave both as a brand story hub and a high‑performing D2C store. The core challenge was to:
Structured the site into clear, commerce-first sections: Home, Shop (all products & categories), Product Detail Pages, About, Reviews, Login/Account, Cart, and Policy pages.
Positioned the brand pillars (Dermatologically tested, Vegan & Cruelty Free, Indian skin focused, Actives at optimal percentage) near the top of the home page to set immediate trust.
Wrote concise, benefit‑driven product descriptions that explain what each formula does, key ingredients, and who it’s for, supported by texture/usage cues.
Highlighted the “Melita duo” and routine‑based bundles to nudge users toward a simple 2–3 step routine rather than scattered single‑product purchases.
Used prominent CTAs like “Shop Now”, “Add to Cart”, and “Discover Your Routine” throughout the homepage and product sections.
Integrated customer testimonials and creator quotes directly on the homepage and product pages to reduce purchase anxiety and show real‑world results.
Kept the visual system minimal and airy so the products and textures remain the heroes, mirroring the “simple but potent” product philosophy.
Used a mix of lifestyle imagery, product macros, and UGC‑style visuals that align with the brand’s Instagram presence and audience expectations.
Ensured mobile‑first layouts for product cards, carousels, and reviews to cater to the primarily mobile D2C audience.
Optimised titles and on‑page copy around intent-led phrases like “gel cleanser for Indian skin”, “hydrating essence”, “vegan Indian skincare”, and similar queries.
Created a scalable structure where future products, routines, and blog/education content on ingredients and skin types can be added without redesigning the site.
Melita now has a cohesive website that clearly communicates its positioning: dermatologically tested, vegan, cruelty‑free skincare tailored to Indian skin.
Visitors can quickly understand the routine, explore the hero products, read real reviews, and check out with minimal friction, improving readiness for performance marketing and influencer traffic.
The brand’s social proof and product science now live together in one place, laying the groundwork for long‑term community building and content‑driven growth.
